The US States Most Obsessed With Gold
Tue July 23 2024
Key Takeaways:
SD Bullion analyzed Google search data from between June 2023 and May 2024 to determine which states are most obsessed with gold in the US. The study examined a large variety of gold items such as ‘coin’, ‘ink’ and ‘chain’ which were combined with different search terms. Such search terms included [item] gold, gold [item], golden [item] and several others. These search terms were then calculated for each state and normalized by population to create an accurate ranking. We also analyzed the most popular gold items in each state.
The state most obsessed with gold is Hawaii, with 250 searches per 100,000 residents. Gold ‘coins’ proved the most popular in Hawaii, with 2,625 searches, followed by ‘compass’ with 88 searches, then ‘medallion’ with 85 searches, ‘crown’ with 59 searches in fourth and then the fifth most popular is ‘glitter’, with 48 average monthly searches per 100,000 Hawaiians.
The second most gold-obsessed state is Colorado, with 101 searches in total per 100,000 of the population. Colorado has shown the most interest in gold ‘crown’ with 1,869 searches, followed by ‘coin’ with 953 searches, ‘compass’ in third place with 432 searches, ‘medallion’ in fourth with 438 searches and finally in fifth is ‘paint’ with 208 searches per 100,000 Coloradans.
In third place is Oregon, with 91 gold related monthly searches per 100,000 people. The most popular gold item in Oregon is gold ‘crown’, with 911 average monthly searches. The second most popular item is ‘coin’ with 762 searches, in third is ‘compass’ with 346 searches, followed by ‘medallion’ in fourth with 239 searches and finally in fifth, ‘paint’ with 156 average monthly searches per 100,000 Oregonians.
The top ten US states most obsessed with gold
|
Rank |
State |
Average monthly searches per 100,000 residents |
|
1 |
Hawaii |
250 |
|
2 |
Colorado |
101 |
|
3 |
Oregon |
91 |
|
=4 |
Alaska |
87 |
|
=4 |
New York |
87 |
|
=5 |
Massachusetts |
86 |
|
=5 |
Vermont |
86 |
|
=5 |
Wyoming |
86 |
|
6 |
Rhode Island |
83 |
|
7 |
New Mexico |
82 |
|
=8 |
California |
81 |
|
=8 |
Nevada |
81 |
|
=8 |
Delaware |
81 |
|
9 |
New Jersey |
80 |
|
10 |
Illinois |
79 |
The joint fourth most gold-obsessed states are Alaska and New York with an average monthly search volume of 87 per 100,000 residents. The most searched for gold item in both states was gold ‘coin’, with 88 searches by Alaskans and 3,708 searches per 100,000 of the population by New Yorkers. Other items in the top five for both states were gold ‘compass’ and ‘medallion’.
Ranking fifth are Massachusetts, Vermont, and Wyoming, all with an average monthly search volume of 86 per 100,000 residents. All states showed the most interest in gold ‘coin’, Bay Staters with 1,072 searches, Vermonters with 80 searches and Wyomingites with 78 searches per 100,000 of the population. Also, in the top five for all three states is gold ‘medallion’ and ‘compass’.
In sixth place is Rhode Island with 83 searches per 100,000 of the population. Gold ‘coin’ proves most popular again with 155 searches, followed by ‘medallion’ with 69 searches, in third is ‘compass’ with 48 searches, in fourth is ‘paint’ with 38 searches and finally in fifth, with 36 searches per 100,000 Rhode Islanders is ‘crown’.
New Mexico is in seventh with 82 average monthly searches per 100,000 residents for gold items. The most sought-after gold item is ‘crown’ with 464 searches, followed by ‘coin’ in second with 298 searches, in third is ‘compass’ with 97 searches, closely in fourth is ‘medallion’ with 94 searches and finally in fifth is ‘paint’ with 63 average monthly searches per 100,000 New Mexicans.
The eighth most gold-obsessed states are California, Nevada and Delaware, all with 81 average monthly searches per 100,000 of the population. The most sought-after gold item in each state was gold ‘coin’ which appeared in 7,933 searches by Californians, 613 searches by Nevadans and 129 searches by Delawareans. Other items in all three states that featured in the top five were gold ‘medallion, ‘compass’ and ‘crown’.
In ninth place is New Jersey, with an average monthly search volume of 80 per 100,000 of the population. The most popular gold item is gold ‘coin’ with 1,591 searches, followed by ‘medallion with 1,184 searches, and then ‘crown’ in third with 460 searches, in fourth is ‘compass’ with 323 searches and finally in fifth with 307 average annual searches per 100,000 New Jerseyans is ‘paint’.
The tenth most gold-obsessed state is Illinois, with an average monthly search volume of 79 per 100,000 residents. The most popular gold item in Illinois is gold ‘coin’ with 2,225 searches, followed next by ‘dagger’ with 1,018 searches. In third is ‘medallion’ with 1,015 searches, and ‘compass’ is in fourth with 598 searches per 100,000 Illinoisans.
The state least interested in gold is Kentucky with an average monthly search volume of 52 terms per 100,000 of the population.
Chase Turner, CEO of SD Bullion, has commented on the findings:
“Gold is often used to present power, prosperity and status which is why so many people aspire to purchase gold items. Although it is known for its unique beauty and elegance, the color and texture also embody wealth and confidence.
“The precious metal is used for so many purposes whether that be for coins, a wedding ring or Olympic medals, it is undeniable that most people would love to own something gold. Gold could also be a valuable investment as it has maintained its value over the long term.
“Gold coins were clearly favorable by US citizens in this analysis which could be due to the value, appearance or even for classic coin collections. The adaptability and variations make owning gold all that more attractive”.
-ENDS-
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Methodology
Monthly average search volume data was taken from Google Keyword Planner based on searches between June 2023 to May 2024 to determine which US state is most obsessed.
Over 100 gold items were combined with the below search terms to discover the most popular gold item per state and the overall ranking.
Full State Ranking
|
Rank |
State |
Average monthly searches per 100,000 |
|
1 |
Hawaii |
250 |
|
2 |
Colorado |
101 |
|
3 |
Oregon |
91 |
|
4 |
Alaska |
87 |
|
=4 |
New York |
87 |
|
5 |
Massachusetts |
86 |
|
=5 |
Vermont |
86 |
|
=5 |
Wyoming |
86 |
|
6 |
Rhode Island |
83 |
|
7 |
New Mexico |
82 |
|
8 |
California |
81 |
|
=8 |
Nevada |
81 |
|
=8 |
Delaware |
81 |
|
9 |
New Jersey |
80 |
|
10 |
Illinois |
79 |
|
11 |
Washington |
77 |
|
=11 |
Texas |
77 |
|
12 |
New Hampshire |
76 |
|
13 |
Georgia |
75 |
|
=13 |
South Carolina |
75 |
|
14 |
Florida |
74 |
|
=14 |
Minnesota |
74 |
|
=14 |
North Dakota |
74 |
|
=14 |
Connecticut |
74 |
|
15 |
Arizona |
72 |
|
16 |
Virginia |
71 |
|
=16 |
Utah |
71 |
|
=16 |
Ohio |
71 |
|
17 |
Maine |
70 |
|
=17 |
Maryland |
70 |
|
18 |
Montana |
69 |
|
19 |
Missouri |
68 |
|
20 |
South Dakota |
66 |
|
=20 |
West Virginia |
66 |
|
21 |
North Carolina |
65 |
|
22 |
Nebraska |
64 |
|
=22 |
Kansas |
64 |
|
=22 |
Louisiana |
64 |
|
23 |
Idaho |
63 |
|
24 |
Pennsylvania |
62 |
|
25 |
Alabama |
61 |
|
=25 |
Michigan |
61 |
|
26 |
Oklahoma |
60 |
|
27 |
Wisconsin |
59 |
|
28 |
Tennessee |
58 |
|
29 |
Indiana |
57 |
|
30 |
Iowa |
55 |
|
31 |
Mississippi |
54 |
|
32 |
Arkansas |
53 |
|
33 |
Kentucky |
52 |
Source: https://sdbullion.com/