Will Gold become an attractive savings vehicle in the UK? Gov’t looks to shake up Cash ISAs

Wed June 25 2025

Continued uncertainty in global financial markets is forcing nations to find unique ways to support their domestic economies. According to analysts, gold remains an essential tool for all investors.

In an effort to shore up its domestic economy, the British government is considering adjustments to its national Individual Savings Accounts (ISA). Under current regulations, UK investors are allowed to contribute a maximum of £20,000 to an ISA, free of income and capital gains tax. However, the government is now contemplating changes to this successful savings program.

One option under discussion is lowering the threshold for cash ISAs to £10,000, in the hope that investors will channel more of their funds into London-listed equities.

The proposal originates from New Financial, a British financial markets think tank. According to market data, cash ISAs are the most popular form of savings account, collectively holding nearly £300 billion.

In its report, New Financial stated that the lower threshold proposal could lead to a net increase of around £10 billion a year in investment in UK equities.

“Cash ISAs have arguably become too successful and may be encouraging too many people to save too much, when investing part of these savings instead might be more beneficial to them over the longer term. Stocks & shares ISAs have arguably not been particularly successful in building a broad-based investment culture despite the uniquely generous tax breaks they offer,” the researchers at New Financial said in the report.

However, some remain skeptical that this plan would be effective. Still, any changes to savings plans in the UK could support gold bullion as an alternative simplified savings strategy.

“The proposal to cap cash ISAs at £10,000 and divert the rest into UK equities might serve the markets and potentially give Chancellor Rachel Reeves a PR win on economic revival, but it does little for individuals seeking financial stability,” said Paul Williams, managing director of Solomon Global, a UK-based bullion dealer, in an exclusive note to Kitco. “Shares can offer growth, but not everyone wants to ride out market swings or track every tick on a chart to keep their tax-free benefits.”

“If this reduction goes ahead, savers may increasingly turn to gold to make up the difference. Physical gold, in the form of legal tender coins like Sovereigns, Britannias, and the Queen’s Beasts series, provides a simple, CGT-free option with no limit and no reliance on corporate performance. For many, gold isn’t just about chasing returns (gold has seen a 43% increase in the last year); it’s about preserving wealth, outside the whims of the government,” he added.

The UK has already seen robust physical bullion demand, according to data from the Royal Mint.

Data from the first quarter show that revenue from bullion coin sales increased by 46% over the previous quarter — and an astonishing 306% compared to Q4 of the 2023/24 financial year.

“Demand was driven by a combination of price momentum — gold hit new all-time highs in GBP 17 times during the quarter — and the appeal of Capital Gains Tax-exempt bullion coins as a tax-efficient investment,” the Royal Mint said.

In a comment to Kitco News, Stuart O’Reilly, Market Insight Manager at the Royal Mint, said that preliminary sales data indicate that, while sales in the second quarter have slowed, the Mint appears on track for its second-best ever quarter for online bullion coin sales.

O’Reilly added that gold’s high price has created a robust two-way market, as more sellers step in to take profits.

“We are seeing relatively heavy selling of coins, though buying is far outweighing selling by about £6 bought for every £1 sold. Some investors have taken advantage of the high price to realise their CGT-free gains, whereas others appear to be trimming their positions — potentially as part of a reallocation, given the price growth of precious metals,” he said.

Source: https://www.kitco.com/