Chinese queuing to shop at Tiffany and Cartier rival Laopu Gold, the ‘Hermès of gold’

Mon Mar 24 2025

 

Gold necklaces sit in a display case at a Laopu Gold jewellery store in Beijing. Chinese jewellers have struggled to threaten global luxury players – until now.

Vivian Wang bought a gold medallion decorated with a carved dragon from Laopu Gold, a Beijing-based jeweller known for its handmade accessories, nearly a decade ago, but forgot about the brand until last year, when it appeared all over her social media feeds.

Swiping through post after post about Laopu Gold, the sales and marketing professional from Shanghai came across her dragon medallion, which was now selling for 220,000 yuan (US$30,370), double what she paid.

 

Source: https://www.scmp.com/