Why Gold Remains the Indian Consumer's Preferred Investment?
Tue Nov 19 2024
Gold holds a unique and enduring appeal for Indian consumers, blending cultural heritage, financial prudence, and emotional significance. For centuries, gold has been viewed not just as a store of value but as an auspicious asset symbolizing wealth, prosperity, and security. In Indian traditions, gold plays a pivotal role in festivals, weddings, and religious ceremonies, making it both a social and financial necessity. Its timeless allure is reinforced by the perception of gold as a “safe haven" investment, especially during economic uncertainties.
“Gold has always held a unique place in the hearts and homes of Indian consumers. Beyond its intrinsic financial value, gold is woven into our cultural fabric—it represents security, tradition, and an enduring sense of prosperity. Even among savvy investors, gold remains an essential component of their portfolio for its reliability in uncertain times, offering both stability and a way to preserve wealth across generations," says Shyamala Ramanan, Business Head, Mia by Tanishq.
Indian households regard gold as a hedge against inflation and currency fluctuations, offering tangible security compared to other volatile asset classes. Unlike stocks or mutual funds, gold is perceived as less risky, easily liquidated, and universally accepted. This is particularly crucial in a country where financial literacy and trust in formal banking systems remain uneven across demographics. Additionally, the rising popularity of gold loans has further solidified its reputation as a practical asset for meeting unforeseen financial needs.
Source: https://www.news18.com