Page 15 - Bullion World Volume 4 Issue 11 November 2024
P. 15

Silver IconS of India

           Humble Beginnings: A Dream of Silver

           The remarkable story of Silver Emporium begins
           in 1981, when Mr Kantilal Mehta, a visionary
           entrepreneur with an unrelenting passion for silver,
           embarked on a journey that would not only transform
           his life but also redefine India's silver industry.
           Mr Mehta was born in Rajasthan, a land known
           for its rich artisanal heritage. After completing his
           formal education, he moved to Mumbai, driven by
           a dream to create something lasting in the world
           of silver. At that time, the silver industry in India
           was highly fragmented, and quality standards were
           inconsistent. Moreover, craftsmen, the heart and   "When we embarked on our journey in the silver
           soul of the industry, often worked in harsh conditions,   industry, our core values were passion and a
           which hindered their ability to produce high-quality   commitment to excellence in delivering high-quality
           products.                                          products, with a strong emphasis on design. The
                                                              industry was fragmented with inconsistent quality, and
                                                              craftsmen faced poor working conditions. We aimed
                                                              to address these challenges to ensure the production
                                                              of superior products. Over time, we were able to see
                                                              the desired results in the silver industry."

                                                              With this vision, Mr Mehta founded Mehta Silver
                                                              House, a joint venture that laid the foundation for
                                                              the future Silver Emporium. However, it wasn’t until
                                                              1991 that Silver Emporium was officially born as an
                                                              independent entity. This marked the beginning of
                                                              a journey that would see the company grow from a
           From the outset, Mr Mehta was determined to change
           this. His vision was simple yet profound: to elevate the   small business into a nationally and internationally
                                                              recognized name in the world of silver craftsmanship.
           silverware industry by focusing on quality, design, and
           craftsmanship while improving the working conditions
           of the artisans who produced these exquisite pieces.


           Building a Foundation: Establishing a Manufacturing Unit in Jaipur

           The first major milestone for Silver
           Emporium came with the establishment of
           its manufacturing unit in Jaipur in 2009.
           Jaipur, known as the Pink City, is renowned
           for its rich history of craftsmanship and
           artistry, particularly in jewelry. The decision
           to set up a factory in Jaipur was strategic.
           It offered access to a skilled workforce
           of artisans who had been honing their
           craft for generations. The factory began
           with a modest 10,000 square feet of
           space, where skilled artisans crafted
           beautiful silver pieces, blending traditional
           techniques with contemporary designs.
           Over time, as demand for handcrafted
           silver articles grew, the factory expanded



                                                                                                          15
   10   11   12   13   14   15   16   17   18   19   20