Page 17 - Bullion World Volume 4 Issue 11 November 2024

Bullion World | Volume 4 | Issue 11 | November 2024
Silver IconS of India

"In the early 2000s, we began our quest to find silver These products were not just beautiful but also
brands from Italy and Spain that offered unique functional, and they quickly became popular among
designs, superior finishes, and lightweight products, Indian consumers looking for something unique.
as many available items were simply stamped from
thin silver sheets. We recognized the need for high- This partnership also allowed Silver Emporium to
quality craftsmanship that emphasized durability and expand its product offerings beyond traditional
aesthetics." silverware, catering to a more globalized and design-
conscious market.
By introducing high-quality, lightweight, and intricately
designed products from Europe, Silver Emporium was
able to offer its customers something new.

Breaking International Barriers: Becoming a Global Player

As Silver Emporium’s reputation grew in India, the One of the key factors that helped Silver Emporium
company began to set its sights on the international succeed internationally was India’s price advantage
market. The company became one of India’s largest in handcrafted silverware. In many global markets,
exporters of silverware, artefacts, and antique handcrafting adds a significant premium to the
pieces, with a strong presence in Dubai, West Asia, cost of the product, but in India, Silver Emporium
Australia and USA. But entering the global market was able to leverage its skilled artisans to produce
was not without its challenges. Each market had its high-quality handcrafted products at a competitive
unique tastes and preferences, and Silver Emporium price. Additionally, the company invested heavily in
had to adapt its products to meet these demands. training its artisans to meet the exacting standards of
international buyers.
"Conducting thorough market research to create
relevant designs was crucial in developing our export Through careful planning, market research, and a
market. While we didn't achieve immediate success, commitment to quality, Silver Emporium was able to
we gradually gained a better understanding of these establish itself as a key player in the global silverware
markets over time. India has a significant price market. Today, the company exports its products to
advantage in handcrafted Jewelry and artifacts, Dubai, West Asia, Australia and USA, where they
as the value addition from handcrafting is typically are highly sought after for their unique designs and
expensive in the global market." craftsmanship.

17
17