Page 16 - Bullion World Volume 4 Issue 11 November 2024

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to an impressive 36,000 square
feet, becoming India’s largest
handcrafted silver manufacturing
unit. This expansion allowed Silver
Emporium to scale its operations
while maintaining its commitment to
quality and craftsmanship.

"Jaipur boasts a thriving ecosystem
for jewelry manufacturers,
characterized by a readily available
skilled workforce. The cost of living
in the region allows craftsmen
to remain close to their homes,
enhancing their well-being and
productivity. Our emphasis is on
handcrafted techniques, with
technology serving merely as an
enabler for the artisans. We have where artisans were encouraged to experiment with new designs and
embraced various traditional crafts, techniques. Silver Emporium’s artisans were skilled in various traditional
including Nakash from the south, crafts, including Nakash, Thewa, enamel work, and filigree from
Thewa, enamel work, and filigree, different regions of India. This diversity of techniques allowed the
along with wood-clad products." company to create a wide array of products, from traditional silver
The factory in Jaipur wasn’t just utensils and religious artifacts to contemporary silver home decor and
a production unit; it became a jewelry.
hub of creativity and innovation,

Expansion and Innovation: Introducing International Ties

While Silver Emporium was making
its mark in the Indian market, Mr
Mehta and his team were already
thinking ahead. They recognized
that the silverware industry was
evolving globally, and to stay
competitive, they needed to bring
in new influences and ideas. In
the early 2000s, Silver Emporium
made a strategic decision to
partner with renowned Spanish
and Italian silver brands. This
partnership was a game-changer
for the company. The decision to
collaborate with European brands
stemmed from the recognition
that Indian consumers were ready
for higher-quality, more diverse
products.

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