Page 10 - Bullion World Volume 4 Issue 11 November 2024

Bullion World | Volume 4 | Issue 11 | November 2024
Silver IconS of India

The Strategic Move to Udaipur

In the 1980s, the Choksi family made a strategic
decision to relocate their operations from bustling
Mumbai to the serene city of Udaipur. While Mumbai
is often seen as the commercial capital of India, the
long commutes and fast-paced life were becoming a
hindrance to the family’s productivity and well-being.
The move to Udaipur, a city known for its lakes and
palaces, offered a more peaceful environment and
proved to be an ideal location for their manufacturing
activities.

"Moving to Udaipur was like a breath of fresh air,"
reflects Mr Shailesh Choksi. "The city is peaceful,
and the work culture here allows us to focus on
business without the constant pressures of city life."

Udaipur’s logistical advantages also played a role
in the decision. Precious metals require specialized
handling, but the volume of material is relatively
small compared to other industries. This meant that
the city’s infrastructure, though less developed than
Mumbai’s, was more than sufficient for the company’s
needs. Additionally, the 1980s saw a rise in labour
unrest in Mumbai, and the move to Udaipur helped
the company avoid potential disruptions in their
operations.

Collaboration with Heraeus: A Technological Milestone

One of the most important milestones in Ravindra
Heraeus' journey came in the 1960s when
Mr Ravindra Choksi partnered with Heraeus, a German
company known globally for its expertise in precious
metals. This collaboration was driven by a shared
commitment to technological advancement and
innovation. At the time, India was heavily reliant on
imports for industrial-grade precious metal products,
and foreign exchange was scarce. The partnership with
Heraeus enabled Ravindra Heraeus to access cutting-
edge technologies and develop local manufacturing
processes, reducing India’s dependence on imports.

This collaboration remains a cornerstone of the
company’s success. Today, Mr Ravindra Heraeus
continues to benefit from Heraeus' expertise, staying at
the forefront of global technological trends in precious
metals. The joint venture has also allowed the company
to expand its reach into international markets while
maintaining a strong presence in India. The partnership
reflects a shared vision of innovation, sustainability, and
technological excellence.

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