Page 37 - Bullion World Volume 03 Issue 6 June 2023

Bullion World | Volume 3 | Issue 6 | June 2023

Malabar Gold: Luxury Redefined through

the launch of artistry stores

Malabar Gold & Diamonds, one of been conceived to be a jewellery in their journey which was made
the largest gold and diamond retail tourist destination where the possible only because of the trust
chains of the country, has launched customer gets to know the depth, and affection of the customers.
the world’s biggest jewellery diversity and styles of traditional “Their continued support and trust
showroom in Kozhikode, Kerala to ornament making and jewellery took us where we stand now as one
offer a world class jewellery shopping craft. There is a special pavilion to of the biggest jewellery groups in the
experience. showcase the precious and age-old world. We are delighted to set up this
diamonds, jewellery and antiques store at the same place where we
The Artistry Store, which will be a collected from across the world. started our humble journey. This is a
new global destination for gold and The express billing counter, vast significant step towards our journey
diamond shopping, incidentally collection of light-weight ornaments, to emerge as the biggest jewellery
is being set up at the same place multi-level parking are added retailer in the world,” he said.
where Malabar Group originated features of the store.
three decades ago. Similar Artistry Stores are already
Malabar Group Chairman M P operating in Hyderabad, Bengaluru,
The Artistry Store will be the world's Ahammed termed the completion of Chennai and Delhi. Work is in
biggest jewellery showroom, 30 years as a momentous occasion progress to set up 20 more such
covering an area of 1,10,000 square
feet with five floors for shopping and
three for parking.

The showroom offers a differentiated
shopping experience and
innovative bouquet of services to
the customers. It has a dedicated
wedding arena exclusively for the
selection of ornaments for the
brides. A bespoke suite will enable
the customers to customise their
choices. A privilege lounge with
personalised services is another
feature of the showroom, to be run
by a set of specially trained staff.

The store has a set of experts who
brief the customers on the sourcing,
value and features of different
gemstones. The experience zone,
set up as part of the showroom,
offers an immersive experience
to the customers on the gold and
diamond manufacturing process.
More than being a sales point, it has

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