Page 35 - Bullion World Volume 4 Issue 7 January 2024
P. 35

Bullion World | Volume 4 | Issue 7 | July 2024


           Do you sell cadmium-free silver jewellery?         What is the purity level of silver jewellery sold?
           •   A mixed response was observed, with some retailers   •   55.6% of silver jewellery sold is below 92.5 purity.
              selling cadmium-free silver jewellery and others not.  •   44.4% is 92.5 silver.
















                                                              Graph: Purity Levels of Silver Jewellery Sold

                                                              What are the fastest-moving silver items?
           Graph: Sale of Cadmium-Free Silver Jewellery       •   Necklaces, rings, earrings, and bracelets are the
                                                                 fastest-moving silver items.
           Hallmarking Awareness
           Do you sell hallmarked silver jewellery?
           •   81.5% of retailers sell hallmarked silver jewellery.
           •   18.5% do not sell hallmarked silver jewellery.







                                                              Graph: Fast-Moving Silver Jewellery Items

                                                              Where do you source silver jewellery?
                                                              •   44.4% of retailers source their silver jewellery from
                                                                 other sources.
                                                              •   37% buy from bullion dealers.
                                                              •   11.1% purchase from nominated banks.
           Graph: Retailers selling hallmarked silver jewellery   •   7.4% source from IIBX.


           Are consumers aware of cadmium free hallmarked
           jewellery?
           •   48.1% of consumers are aware of cadmium-free
              hallmarked jewellery.
           •   25.9% are not aware.
           •   25.9% might or might not be aware.


                                                              Graph: Sourcing Channels for Retailers



                                                                Conclusion:
                                                                The survey has provided valuable insights into the silver
                                                                jewellery market. It has highlighted the significant role
                                                                of hallmarking, the varying awareness levels of trade
                                                                agreements, and the predominant purchasing patterns
                                                                among manufacturers and retailers. The data also
                                                                underscores the importance of purity levels and the
                                                                popularity of specific silver jewellery items. This report
                                                                can serve as a foundation for further research and
           Graph: Awareness of Cadmium-Free Hallmarked Jewellery   strategic planning in the silver jewellery industry.
           among Consumers

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