Page 32 - Bullion World Volume 3 Issue 9 September 2023

Bullion World | Volume 3 | Issue 9 | September 2023

This impressive figure underscores crucial role in drawing people to the its position as India's top B2B
the industry's receptiveness to WGC stall, generating curiosity and jewelry event, providing a platform
responsible gold practices and the encouraging attendees to learn more for the Swarna Adarsh Abhiyaan to
positive impact they can have on the about the initiative. showcase its brilliance. This event
sector. The 39th edition of IIJS Premiere underscored the critical role that
2023, organized by the Gem & industry gatherings play in fostering
It offered the representatives of Jewellery Export Promotion Council connections, promoting sustainable
the Centre Of Excellence (COE) of (GJEPC), concluded with an practices, and driving positive
SAA, an opportunity to engage with overwhelming response generating change.
industry stakeholders. The occasion its highest-ever business of over Rs.
presented an opportune moment 70,000 crore for the trade. The IIJS
for delegates and stakeholders Premier 2023 exhibition has solidified
from the jewelry industry to
participate in constructive dialogues
and interactions, hundreds of
stakeholders had the chance to
interact with the team and learn
about the initiative's goals, and
explore potential collaborations that
align with responsible gold sourcing.

The Swarna Adarsh Abhiyaan at the
exhibition was clearly conspicuous,
its presence was undeniable and
drew attention from all attendees.
Strategically placed banners,
posters, and video advertisements
showcasing the initiative caught
the attention of attendees from all
corners of the event. It played a

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