Page 30 - Bullion World Volume 3 Issue 9 September 2023
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Bullion World | Volume 3 | Issue 9 | September 2023

           IIJS Premier 2023: India's Leading B2B


           Jewellery Exhibition Sets An Optimistic Outlook


           for the Swarna Adarsh Abhiyaan



           Ms Khushi Verma, Eventell Global Advisory Pvt. Ltd.




           The Indian International Jewellery   This year the IIJS Premiere is   ease of fully digital badges, making
           Show (IIJS) Premier 2023 proved   simultaneously organised at two   their participation seamless and
           to be a resounding success,       venues - the Jio World Convention   environmentally friendly.
           establishing itself as the country's   Centre (JWCC) from 3rd to 7th
           premier business-to-business (B2B)   August, and the Bombay Exhibition   One of the major highlights was the
           jewellery exhibition. Held over a   Centre (BEC) from 4th to 8th    dedicated stall of the World Gold
           span of five days, from August 3rd   August. Combined, these venues   Council (WGC), showcasing the
           to August 8th, the event garnered   will accommodate 3,250 stalls   Swarna Adarsh Abhiyaan (SAA)
           attention for its bustling atmosphere   and welcome 1,850 exhibitors,   initiative. This marked a significant
           and impressive turnout. This      covering an expansive area of     milestone by attracting a remarkable
           prestigious event brings together   70,000+ sq. mtrs of Exhibition   number of delegates and connecting
           the gems and jewellery industry   area. As the curtains rise on IIJS   with various industry stakeholders.
           for an extraordinary showcase     Premiere 2023, the gems and       Shri Sunil Barthwal, Commerce
           of excellence, innovation, and    jewelry industry gears up for an   Secretary, Department of Commerce,
           sustainability. IIJS Premiere 2023   unparalleled event, showcasing   engaged with the senior executives of
           promises to be the largest gathering   exquisite craftsmanship, cutting-  the World Gold Council to discuss on
           of domestic and international     edge designs, and a commitment to   the coming India’s Gold jewelry SRO
           buyers, offering Indian jewellery   environmental sustainability. In line   framework.
           manufacturers an unparalleled     with its commitment to sustainability   A remarkable 75 Expressions Of
           platform to connect with retailers and   and convenience, IIJS Premiere   Interest (EOI’s) were signed for SAA
           explore product design and demand   2023 took a giant leap towards eco-  during the event, demonstrating the
           trends.                           consciousness by going completely   immense attention and enthusiasm
                                             paperless. Attendees enjoyed the   garnered by the initiative.




































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