Page 34 - Bullion World Volume 4 Issue 10 October 2024

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investment products. Our efforts include resolving
Developing a challenges in the supply chain and increasing the
visibility and availability of platinum offerings – mainly
market for platinum bullion bars, coins, accumulation plans, and exchange

traded funds.
investment in China

China is the number one consumer of platinum globally,
Mr Weibin Deng driven by its use of platinum in the automotive, jewellery,
Regional Head of Asia Pacific, and industrial segments. Despite being a relatively
World Platinum Investment Council underdeveloped platinum investment market, China is
an important focus for WPIC. We opened our Shanghai
office in 2018 and have grown to a team of six that
covers the Asia Pacific region. Last year, the launch of
our liaison office in Shenzhen provided us with a physical
presence in one of the world’s most important precious
metals hubs, where many of our existing and potential
partners are located. Today we are proud to count China
Gold Coin Group (CGCG), Metalor China, Bai De Jin,
Yue Xin, Rong Tong Gold, Rakuten, and Silver Bullion,
among others, as our partners in the region.

Mr Weibin Deng

The World Platinum Investment Council (WPIC) was set
up in 2014 by the leading platinum group metals (PGMs)
miners in South Africa to develop the global platinum
investment market. We do this in two distinct, yet
complementary ways: providing investors with actionable The 2024 30g platinum Panda
insights on the platinum market and increasing the
availability of a diverse range of platinum investment An appreciation of the strategic importance of platinum
products. Our business covers all the major financial to China is a significant aspect of our approach – not
markets. least in respect of the growing hydrogen economy, where
new platinum demand is being created through its use
We publish data and expert research and analysis to in hydrogen fuel cells and electrolysers. One of our most
engage investors and present the investment case for significant achievements has been to establish Shanghai
platinum, which is currently compelling due to its strong Platinum Week (SPW) as an important annual fixture
supply/demand fundamentals. The platinum market is for the global PGMs value chain and its downstream
forecast to be in significant deficit out to at least 2028. industries. Marking its fourth anniversary this year,
We also work closely with our product partners – for SPW welcomed more than 500 delegates from around
example, mints, refineries, and bullion dealers in North 300 organisations, with online attendance exceeding
America, Asia Pacific, and Europe – to assist them 470,000. The next SPW will take place during 7-11 July
in designing, fabricating, and marketing platinum 2025.

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