Page 18 - Bullion World Volume 3 Issue 12 December 2023

Bullion World | Volume 3 | Issue 12 | December 2023

Crafting Elegance and

Tradition at Argentum Arts

Mr Avinash Gupta, Founder, Argentum Arts

The majestic abode of many vibrant cultures and
a bustling hub of fast-paced trends, Hyderabad,
the City of Pearls, is a thriving tapestry of
arts, heritage, and a celebrated legacy. From
the dynamic flea markets of Charminar to the
colourful bazaar across its map, Hyderabad is
a proud multicultural cosmopolitan that stands
out from its contemporaries. Whether you’re
looking for something unique and fascinating
to add to your collection, or just want to enjoy a
charming experience, Argentum Arts is the perfect
destination for a royal taste of Hyderabad.

1. Analysis of the Evolving Landscape of the
Silver Artefacts Industry in India: The silver
artefacts business in India, traditionally confined
to a niche market, is undergoing a significant
transformation. While silver was previously
associated primarily with pooja articles and
utensils, the current surge in interest in silver Mr Avinash Gupta
as an investment and its aesthetic allure has led
to a robust growth in sales. Over the past few
years, there has been a noticeable shift, with an
increasing interest in silver artefacts for home coupled with the challenge of finding
decoration. This shift reflects a broader change in quality pieces in the market, motivated the
consumer attitudes towards silver, expanding its establishment of a platform that caters to
role beyond religious and utilitarian contexts. collectors and enthusiasts seeking a diverse
range of silver artefacts under one roof.
2. Strategic rationale behind establishing an
Independent Silver Artefacts Division: The 3. Advocacy for Cadmium-Free Silver Artefacts:
decision to create a standalone silver artefacts Efforts are underway to encourage silver
business division stemmed from a strategic article manufacturers to produce cadmium-free
revaluation of business priorities. Previously items. While achieving a 100% conversion has
engaged in B2B transactions of gold jewellery, proven challenging due to certain manufacturer
the decision to enter retail arose from the family's complications, significant progress has been
expansion. Ethical considerations steered the made. The commitment to a cadmium-free
company away from direct competition with future remains strong, and there is optimism
existing clients in the jewellery sector. The that, with continued efforts, the industry
founders' passion for art and silver articles, will witness a complete transition towards
cadmium-free silver artefacts in the near future.

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