Page 17 - Bullion World Volume 3 Issue 12 December 2023

Bullion World | Volume 3 | Issue 12 | December 2023

in jewellery manufacturing becomes increasingly Fashion Meets Function: The Rise of Lightweight
paramount, positioning Thangamayil Jewellery as a and Trendy Silver Jewellery
conscientious player in the evolving silver market. The surge in demand for lightweight and fancy silver
jewellery represents a nuanced evolution in consumer
Evolving Trends: Unveiling the Shifting Landscape preferences. Beyond aesthetics, the emphasis is on
of Silver Jewellery Preferences wear ability and adaptability to diverse occasions. This
In the realm of silver jewellery, understanding product shift aligns with the broader trend in the retail landscape,
categories and discerning customer preferences where consumers are increasingly drawn to products
is pivotal to staying abreast of evolving trends. A that balance style with practicality. From supermarket
noteworthy shift in recent times has been the growing choices to apparel selections, consumers are opting for
inclination towards lightweight and fancy designs. items that seamlessly blend fashion with function. In the
This trend mirrors broader consumer behaviour seen context of silver jewellery, this translates into a departure
in various retail sectors, from supermarket shelves to from elaborate, heavy designs to pieces that effortlessly
apparel choices. The modern consumer seeks not only enhance everyday elegance. Thangamayil Jewellery
aesthetic appeal but also practicality in their jewellery Limited, recognizing this trend, is strategically positioning
selections. The surge in demand for lightweight silver itself to cater to the contemporary consumer's desire
pieces reflects a desire for versatility – jewellery that for stylish yet lightweight silver adornments, thereby
seamlessly transitions from everyday wear to special ensuring its relevance in a market that values both
occasions. This shift underscores a departure from aesthetics and functionality.
traditional, heavy designs, as contemporary consumers
embrace jewellery that effortlessly complements their
dynamic lifestyles.

SILWEAR SMILE –
By Thangamayil The ideology of “SILWEAR SMILE " has been rooted from the most prominent and trusted
jewellery brand named Thangamayil Jewellery limited .The company was coined in the year 1991, which is now
groomed into a public limited company with 56 Branches and shelter of 1600+ Employees.

As being a trusted jewellery brand of south India in dealing with Gold, Diamond & silver with millions of smiles
across the cities paved the way for building modern flagship store at Madurai named "SIL-WEAR SMILE”.

As new era on trendy silver fashion jewellery is taking the Indian fashion industry by storm. Being affordable
& durable, Silver fashion jewellery is the preferred choice of fashionistas as silver is subtle, chic & never too
loud. To adore the beauty of silver jewellery, we at silwear smile is dwelled into ferreting exclusive and admiring
collections for our customers.
Taking all the fashionable factors with love towards SIL-ver jewellery, and feeling the elegance of beauty on
WEAR-ing the jewellery with complete satisfaction will give a spectacular look of costume with SMILE from the
heart. This creates us and stands close to your heart forever as "SIL-WEAR SMILE".

Our mission at silwear smile are eccentric towards delivering the finest quality of silver 92.5 with epitome of
craftsmanship and smile of delightful experience to customers. Get lost in the myriad designs and grab every
fashion accessory to suit your fashion ensemble - be it traditional, contemporary, funky, sleek, chic, and elegant,
to haute couture. Looking at such phase of fashionistas the silwear smile store embrace all silver jewellery
collections as necklace, ring, stud, bracelet, and much more taking the trend to the next level with gold plated
silver jewellery. The masterpiece of jewellery from silwear smile, will cater to every age group with 5000+ diverse
choice of products and creating the mark of trust. Love is a way of expressing our most valuable and heartfelt
emotion so, thinking ahead on the curve of human expectations our silwear smile store has been loaded with
iconic gifts.

Every moments of life is created to celebrate and capture the happiest time in our lifetime. In such beautiful
celebrations our silwear smile will be the only place to choose with 1000's of gift articles. The love is to be
shared with our most loved one and silwear smile is beside you in every such happiest moments.

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