Page 16 - Bullion World Volume 3 Issue 12 December 2023

Bullion World | Volume 3 | Issue 12 | December 2023

The Timeless Allure of Silver

in Indian Jewellery: Blending

Tradition with Modernity

Mr Ba Ramesh, Joint Managing Director, Thangamayil Jewellery Ltd.

Silver articles and the iconic silver Kolusu (Payal) have
been integral components of Indian culture for centuries,
and their enduring popularity remains unwavering in
contemporary times. The dynamic nature of the silver
jewellery business is exemplified by its resonance with
the youth. In today's rapidly changing landscape, silver
jewellery has become a preferred choice for the younger
generation. The act of gifting silver holds significant
emotional value, fostering bonds of love and friendship.
This is especially pertinent given the backdrop of
soaring gold and diamond prices, making silver a more
affordable yet cherished option. As traditions seamlessly
blend with evolving preferences, silver jewellery
continues to be a timeless expression of sentiment,
adapting to the needs and tastes of each generation.

Empowering Affordability: Thangamayil Jewellery's
Venture into Silver
Recognizing the evolving dynamics of the silver jewellery
market, Thangamayil Jewellery Limited has taken a Mr Ba Ramesh
strategic leap by establishing its first-ever Silver Jewellery
showroom, 'Sil-Wear Smile,' in Madurai. The launch, Sustainable Practices: Tackling Challenges in Silver
which took place in October 2023, has witnessed an Recycling and Purity Maintenance
encouraging response, evident in the high footfall and Amidst the glamour of silver jewellery, the industry faces
customer enthusiasm. The brand's foray into the silver the inevitable challenge of recycling and ensuring purity.
business reflects an understanding of the changing Like any other product or ornament, silver recycling
consumer landscape, where affordability plays a pivotal is an integral part of the industry's life cycle. Efforts to
role. With the rising cost of gold and diamonds, silver maintain the purity of silver in the recycling process
jewellery emerges as a pragmatic and stylish alternative. are crucial to preserving the quality and value of the
Thangamayil Jewellery's expansion plans in the coming metal. Thangamayil Jewellery Limited recognizes the
quarters underscore the growing demand for quality importance of addressing these challenges to maintain
silver jewellery, emphasizing its enduring appeal and the integrity of its silver products. By implementing
market viability. The establishment of 'Sil-Wear Smile' is sustainable practices and stringent quality control
not just a business move but a strategic response to the measures, the company aims to contribute to the
shifting tides of consumer preferences and the need for longevity and environmental responsibility of the silver
more accessible yet exquisite jewellery options. jewellery industry. As consumer awareness grows,
the emphasis on ethical and sustainable practices

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