Page 32 - Bullion World Volume 02 Issue 02 June 2022_Neat
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Bullion World | Volume 2 | Issue 02 | June 2022
Metal based Crypto launches not to erode
traditional precious metal investments
Perth Mint website today is completely different
from what it was a decade ago. Earlier, the focus
was on refinery and mint and it was more B2B.
Now, the website is completely tailored for B2C.
Share with us the transformation story of Perth
Mint?
The Perth Mint's vision is to inspire excellence in
in the precious metals industry and become the
sustainability benchmark.
This vision builds on the fact that the Perth Mint is
trusted globally for its precious metal refining and
investment products and services, as a premier tourist
destination and for its luxury jewellery. Owned by the
Western Australian Government, we are the world’s
only government-owned and guaranteed precious
metals enterprise.
The relaunch of our website last year allows us
to share the progress of our journey alongside
showcasing all the products and services on offer for
an enhanced and streamlined visitor experience.
Mr Cameron Alexander
Manager - Business Development & Industry The website continues to provide information on
Research, The Perth Mint. the high level of service offered by the Refinery and
Minted Products business as well as new content on
investment options, blog articles, pricing information,
physical sales and access to our on-line trading
platform.
In this increasingly digital world, it is important our
website delivers a seamless e-commerce transaction
for all our customers around the world, both B2B and
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