Page 29 - Bullion World Volume 02 Issue 08 August 2022

Bullion World | Volume 2 | Issue 08 | August 2022

CEPA actually goes to the jeweller and sustain the Now, I would like to draw your attention to the Certieye
entire value chain and does not get disrupted by the app. It is a new addition to our offering. Let me
market forces. Silver is also going to follow the same demonstrate it to you. Once I scan the packaging, I can
strides as gold with the actual user/manufacturer get all the details of the product on my screen. It will
criteria benefitting the actual manufacturing hubs. show the geo-location of the product. If it is counterfeit,
then it can easily be detected. So, it is easy to monitor
Mr Kinjal Shah, RJC and manage. We introduced the solution last year.
Responsible Jewellery Council is http://goldconference.in/presentation/Day2/
a not-for-profit organization with
the ultimate goal to uplift industry Jacopo_Monteforte.pdf
practices. RJC has two standards
one is the code of practices Discussion: IIBX Ecosystem-
with a main focus on ethical and The way forward
sustainable management practices
and the second is a chain of custody with a focus on Moderator:
ethical sourcing and transparent tractability Mr P R Somasundaram,
Regional CEO- India, World
Chain of custody is the highest category of Gold Council (WGC)
standards which is complicated to comply with.
On the commercial advantages of RJC standards, Panellists:
whomsoever the exchanges have accredited and
eligible as India Good Delivery has placed RJC Mr Ashok Gautam, MD & CEO, IIBX IFSC
membership as a mandatory criterion. Chain of Mr Anshuman Sharma, Head Precious Metals-
custody ensures that the process of making jewellery/ Middle East & India, StoneX
ornament follows ethical and sustainable business Mr Sharad Jobanputra, Chairman, Sequel Global
practices Logistics
Mr Haresh Acharya, Director, Parker Precious
Metals
Certiline presentation by
Mr Mahendran K, Head-Precious Metals Business,
Mr Jacopo Monteforte Specchi
Karur Vysya Bank
Mr Ravi Ramakrishnan, Head Precious Metals
We are a 25-year-old family-
Trading Asia, J P Morgan
owned company that is into
anti-counterfeiting solutions for Mr P R Somasundaram: Ashok, congratulations
the precious metals and the on the launch of IIBX. Now that there is a huge
diamond industry. We started our responsibility, how do you see yourself resourced
business, offering secured solutions to the diamond to handle the expectation?
industry, and then moved to have refiners, mints and
other fabricators of gold and precious metals as our Mr Ashok Gautam, MD & CEO,
customers. IIBX: Thank you all for your
support that resulted in the
Why is our packaging solution accepted worldwide? launch of IIBX yesterday. We
It adds value to the product, protects the market and have the top 5 MIIs as promoters.
facilitates trade. They are giving their expertise to
this initiative. We also have WGC,
Crytoprint is one of our security systems. Once the and associations such as IBJA
packaging is opened, another script will appear in this. to support us on policy matters. On the resources
The second security system is the UV membrane. Once part, because of the grand launch, we have started
the packaging is open, the UV membrane cannot be getting a lot of resumes now. We have a plan for HR,
replaced, as it is very thin. Laser engraving is the third which will be calibrated. Resources also include tech
security system. Then we have a machine for sealing (BSE Tech). There also we are working on several
the packing. We have expanded our offering of secured changes. We are tailoring the technology for spot
solutions to documents, food, clothes and bags. trade and physical delivery and taxation compliance.

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