Page 13 - Bullion World Volume 4 Issue 3 March 2024

Bullion World | Volume 4 | Issue 3 | March 2024

Panel VI: "Shifting Business Preferences and Consumer Dynamics: Transforming the Gold Industry"
Concentrating specifically on contemporary consumer behaviour and change agents were the panellists in this
session, each of whom has years of niche experience in their respective areas:

The members of the panel were:
1. Prof. A.K. Jaiswal at IIM Ahmedabad
2. DD Karel, Promoter at N. M. Karel & Sons
3. Dileep Narayanan, Head-Bullion & Treasury, Malabar Gold Limited
4. Shayak Mazumdar, CEO & CTO, Shayr Omnichannel.
5. Shweta Pathak, Founder of Aakarshan Gems & Jewels

The session was moderated by Chirag Sheth, Principal Consultant, South & East Asia, Metals Focus, and began with
an interesting presentation by Shayak on how an open network for digital commerce (commonly, ONDC) can digitize
gems and jewelry transactions. It was particularly interesting to observe diversity in perspectives on how the market
comprising the younger generation can be best addressed.

Panel VI: Fireside Chat: "Shifting Business Preferences and Consumer Dynamics: Transforming the Gold
Industry"

In addition to the panel discussions, the crucial issue of anti-money laundering (AML) practices, which goes hand-
in-hand with gold consumption, was dealt with in a fireside chat moderated by Arjun Raghavendra from IGPC at IIM
Ahmedabad. The discussion among the members, Abidh Chappan, AML Expert, Ministry of Economy UAE, Yogpal
Singh, retired from Indian Revenue Services, and CA Bhargava Vaidya, Bullion Expert India, evinced thoughtful
comments from the attendees.

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