Page 18 - Bullion World Volume 3 Issue 10 October 2023

Bullion World | Volume 3 | Issue 10 | October 2023

SBMA’s Code of Conduct for the region and on the global stage we envision a prosperous and
Retail Bullion Market as a hub for precious metals, the responsible industry that resonates
The Retail Market Group committee, journey ahead is both promising and with the core values of integrity,
a recent SBMA initiative chaired demanding. The emphasis on ethical sustainability, and innovation."
by Silver Bullion and in alliance and professional excellence is not
with GoldSilver Central, Metalor merely a principle but a deliberate By aligning with international
Technologies, and YLG Bullion, action towards fostering a robust best practices and fostering a
aims to bolster the confidence of and transparent precious metals culture of continuous improvement
private investors in gold investment ecosystem that resonates with and learning, SBMA is not only
avenues and the retail gold market. global standards of integrity and contributing to the immediate growth
Supported by the World Gold sustainability. of the precious metals industry but
Council (WGC), this committee is laying a solid foundation for a
aspires to consolidate like-minded The global precious metals sustainable and responsible industry
entities and stakeholders within industry is at the cusp of significant that can adeptly navigate the
Singapore's retail investment sphere transformation, driven by evolving challenges and opportunities of the
under the SBMA umbrella. Adhering regulatory landscapes, technological future.
to a defined code of conduct and advancements, and a heightened
operational guidelines, this initiative awareness and commitment In the coming years, SBMA will
strives to cater to investor interests, to sustainable and responsible continue to play a catalytic role
with a vision to broaden its scope sourcing. As these dynamics in driving industry standards,
within the ASEAN region. CEO unfold, the role of associations like advocating for responsible practices,
Cheng elucidated on this initiative SBMA becomes increasingly vital in and nurturing a community of
during the 2023 Thailand Gold bridging gaps, fostering dialogue, professionals and entities that are
Forum, sparking the interest of Thai and facilitating collaborative collectively committed to advancing
stakeholders in elevating gold trading endeavors among stakeholders. the precious metals industry to
standards, encompassing both gold new heights of excellence and
investment and jewelry trading. CEO Cheng affirmed, "Our responsibility. Through these
dedicated endeavor towards ethical endeavors, SBMA aims to contribute
Looking Ahead: Fostering and professional excellence forms significantly towards Singapore's
a Resilient and Prosperous the bedrock of Singapore's evolving aspiration to be a revered and
Precious Metals Ecosystem stature as a global fulcrum for trusted hub for precious metals in
As the SBMA ardently pursues its precious metals connectivity and an the ASEAN region and globally.
vision to elevate Singapore to a ASEAN hub. Through collaborative
pivotal position within the ASEAN efforts and steadfast commitment,

SBMA CEO Albert Cheng presenting the Responsible Retailing and Consumer Protection
initiative at the Thailand Gold Forum 2023.

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