Page 17 - Bullion World Volume 03 Issue 6 June 2023

Bullion World | Volume 3 | Issue 6 | June 2023

took over consumer preference
making it a prevalent means of
jewellery in India.

Moderator: Silver Emporium is
one of the largest silverware
manufacturers. Manufacturing
silver-based products need
craftsmanship expertise. What
is your view on the silverware
market compared to the
jewellery market?
Mr Rahul Mehta: The silver
jewellery market has scaled
much faster than silverware.
India’s population is one of the
largest in the world, which helps
to drive the silverware demand
as most Indian households use
silver which will eventually help
the silverware market flourish.

Moderator: Does the Thailand
Exporters Association have
any promotion or marketing
strategies for the consumers
of silver jewellery in Thailand?
Mr Khun Kittisak: Yes, it
is essential for promoting
domestic consumption. The
Thailand Exporters Association
organises various domestic
exhibitions to promote new
brands and designs to attract
consumers. The growing
awareness of these designs,
especially on the online
Moderator: What is your opinion on the growth and platform, has picked up since the start of Covid-19,
evolution of the silver jewellery market in recent which makes silver jewellery an exciting prospect for
years? Is silver jewellery demand mainly because the domestic consumers of Thailand.
of the elevated gold prices, or is it a structural shift
from gold to other precious metals? Moderator- A lot of jewellery and silverware in the
Mr Krishna Goyal: The Indian market has evolved market is about 60-70% pure, which the public does
in the past 10-15 years; with the upgrade in not know. Why are there no industry initiatives for
craftsmanship, demand for designer jewellery has the awareness of purity?
increased. Gemstones have brought creativity to silver Mr Rahul Mehta- With respect to awareness of the
jewellery, which has helped in domestic consumption product World Gold Council regarding gold serves as
and global exports. Initially, the shift to silver was an excellent platform to educate the public. However,
mainly because of the elevated gold prices; eventually, in the case of silver, with the absence of any such
the variety and dexterity of silver jewellery designs platform, we at silver emporium have put our best to

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