Page 30 - Bullion World Volume 3 Issue 4 April 2023

Bullion World | Volume 3 | Issue 4 | April 2023

LABHAM- A great platform to promote

Swarna Adarsh Abhiyaan

Swarna Adarsh Abhiyaan (SAA) is a comprehensive checklist of
is an initiative undertaken by the Do's and Don'ts already adopted by
Indian gold industry that is based the industry. Both can be found on
on the Retail Gold Investment www.swarnaadarsh.com in various
Principles (RGIPs) conceptualized languages.
by the World Gold Council (WGC)
with the Indian mindset. It has Under the initiative, a Self-
been developed by an industry Regulatory Organization (SRO) will
steering committee with over soon be formed for India's jewellery
40 members representing every industry. An SRO is a legal entity
section of the gold value chain. comprised of industry participants
The initiative aims to introduce not restricted to a trade body. It
industry providers to best practices will give freedom and strength to
and operational guidance. For that, convey the voice of the industry. It
they have developed a structured will organize/ conduct/ project and
Code of Conduct (CoC) and a protect industry interests. It will
self-assessment guide (SAG) for also assist government/regulators
all the business verticals in the and associations in regulating
gold industry. A CoC is a Self- and ensure cordial relationships
regulated document providing a between value chain participants.
high level of guidance, and a SAG It has been almost a year since

30