Page 8 - Bullion World Volume 5 Issue 1 January 2025

Bullion World | Volume 5 | Issue 01 | January 2025
B ullion W orld | V olume 5 | I ssue 01 | J anuary 2025
Silver IconS of India

Amrapali Jewels:

A Timeless

Legacy of Indian

Craftsmanship

The inspiration behind the name of the brand
is the famed Legend of Amrapali. The Royal
courtesan said to live around 500 BC in ancient
India, she is also the timeless symbol of Muse,
on who brings you inspiration, intuition, & higher
vision through her timeless beauty and grace.
Amrapali extraordinary beauty and charm was
also known far and wide. She is mentioned in
the Old Pali and Buddist traditions, particularly
in conjunction with the Buddha staying at her
mango grove. Amrapali Jewels, established in
1978 by the visionary duo Mr Rajiv Arora and
Mr Rajesh Ajmera, has carved its name as a
symbol of luxury, tradition, and innovation in
the world of jewellery. Inspired by the legendary
courtesan Amrapali, whose grace and allure
were celebrated in ancient India, the brand
embodies the spirit of timeless beauty and
sophistication. From its origins in Jaipur, the
cultural hub of India, Amrapali has grown into
an internationally acclaimed name, revered for
its unmatched craftsmanship and dedication to
preserving India’s heritage.

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