Page 15 - Bullion World Volume 5 Issue 1 January 2025

Bullion World | Volume 5 | Issue 01 | January 2025
Silver IconS of India

• Mr Ramashanker, the eldest son, ventured abroad to learn international trade and modern techniques.
His exposure to global markets brought a wealth of knowledge, particularly about the burgeoning demand for
high-quality chains.
• The third son studied machine-making in Germany, bringing back cutting-edge skills. This expertise allowed the
family to innovate and develop proprietary machinery that enhanced production efficiency.
• The second son focused on domestic sales and marketing, laying the groundwork for local expansion. His knack
for identifying customer needs and building relationships was instrumental in establishing a robust clientele.
• The fourth and youngest son, with expertise in engineering and business, added technical and financial prowess
to the venture. They introduced meticulous planning and financial discipline, ensuring the sustainability of the
enterprise. Together, the siblings brought diverse strengths to the table, united by a shared vision to honour their
father’s legacy and expand the family’s footprint.

The BirTh of agra chainS machinery
company (1972)

The family’s collective efforts bore fruit in 1972 with
the establishment of Agra Chains Machinery Company
(ACMC). This company specialized in manufacturing
chain-making machinery and marked their entry into a
new phase of growth. A pivotal moment came when a
local jeweller approached Mr Lalaram to create silver
chains in a “curb” design.

This seemingly small request opened the doors to a
flourishing market and set the family on a transformative
journey. The success of this venture spurred the family
to diversify their product offerings, experimenting with
different chain designs and materials. The decision to
focus on silver chains, despite scepticism in the market,
proved visionary as demand for their meticulously crafted
products soared.

conquering gloBal markeTS:
a new horizon

With their newfound confidence, ACMC began exporting
chains and machinery to international markets, including
the U.S., Europe, and the Far East. The pinnacle of their
success came when they exported chain machinery
to Italy, a country synonymous with craftsmanship
and innovation. These moments weren’t just business
milestones—they were deeply personal. Hosting foreign
clients over plates of aloo parathas and introducing
them to the Taj Mahal became cherished memories,
showcasing the family’s warmth and hospitality. The
family’s relentless pursuit of excellence also led to
accolades and recognition from international buyers,
solidifying their reputation as pioneers in the chain-
making industry. Each export deal was celebrated as
a testament to their hard work, further fuelling their
ambition to reach new heights.

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