Page 34 - Bullion World Volume 4 Issue 11 November 2024
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Bullion World | Volume 4 | Issue 11 | November 2024




        AURUS Introduces





        Digital Gold Gifting




        During Diwali









           With gold reaching all-time highs, it might
           seem that the market doesn’t need new
           products. However, blockchain technology
           is opening up unprecedented possibilities.
           Positioned at the forefront of innovation
           in the precious metals market, AURUS
           is bringing new use cases to gold and
           expanding the reach and relevance of this
           timeless asset.


           This year’s Diwali festival saw the launch
           of the ‘Lights, Gold, Go’ collection, marking
           the debut of digital gold to the arena of
           gifting with an exciting new play, where a
           gifted Mystery Box unveiled a variety of
           Gold-Backed Digital Collectibles.










        Gold has deep cultural significance in India, often gifted   tangible value in the form of precious metals. It fits well with
        during weddings, festivals, and important life events.   the digital lifestyle, making it an innovative, tech-savvy gift
        Giving gold is considered highly auspicious as gold   for those who appreciate modern financial tools, making it
        symbolizes wealth, prosperity, and good fortune, making   an attractive gift for younger generations.
        it a perfect gift for festivities.
                                                              Gifting trends associated with Diwali are evolving where
        Introducing digital gold to the ritual of gifting offers   there is a growing interest in personalized, unique items and
        a modern, convenient and secure way to give a         digital gifts, reflecting modern tastes and lifestyles. This shift
        traditionally valuable asset. It preserves the cultural   also includes tokenized assets, adding a fresh dimension to
        tradition while aligning with modern, digital lifestyles,   the tradition of giving and making it even more meaningful
        creating a fusion that appeals to both older and younger   for today’s generation.
        generations.
                                                              Think about the Diaspora communities outside India, who
        It represents a significant leap forward in the evolution of   can now easily gift digital gold to their relatives or friends,
        so-called NFTs (non-fungible tokens), offering a secure   further boosting demand in the gifting market without the
        and innovative way to engage audiences while providing   hurdles of cross-border regulations for physical gold.


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