Page 30 - Bullion World Volume 04 issue 12 December 2024
P. 30

Global Silver



                                                    Industrial Demand



                                                    on Track for a New



                                                    Record High in 2024







            The global silver market is set to record   •   The silver price has posted a remarkable rally during 2024-to-
            a physical deficit in 2024 for the fourth   date, nearly touching $35 for the first time since 2012. Through
            consecutive year. Record industrial        to November 11, prices have surged by 29% since the beginning
            demand and a recovery in jewellery         of this year. Leaving aside a brief drop to a three-year low of 73,
            and silverware will lift demand to 1.21    the gold: silver ratio has largely held between 80 and 90 so far in
            billion ounces in 2024, while mine supply   2024.
            will rise by just 1%. Exchange-traded
            products are on track for their first annual   •   Global silver demand is expected to rise by 1% year-over-year
            inflows in three years as expectations of   (y/y) to 1.21 billion ounces in 2024, making it the second highest
            Fed rate cuts, periods of dollar weakness   in Metals Focus’ series (which starts in 2010). Most of silver’s
            and falling yields have raised silver’s    demand segments are expected to strengthen this year, led by
            investment appeal. These are some of the   industrial applications. This leaves physical investment as the
            key findings reported by Philip Newman,    only key demand component to post a meaningful decline.
            Managing Director at Metals Focus,
            and Sarah Tomlinson, Director of Mine   •   Industrial demand is forecast to rise by 7% in 2024 to surpass
            Supply, during the Silver Institute’s Annual   700Moz for the first time on record. In keeping with the last two
            Silver Industry Dinner in New York this    years, the growth in 2024 has been underpinned by gains from
            evening, which featured historical supply   green economy applications, particularly in the photovoltaic (PV)
            and demand estimates for 2024. The         sector. Higher demand is also expected from the automotive
            following are the key highlights from their   sector, as silver benefits from greater vehicle sophistication, the
            presentation:                              rising electrification of powertrains and ongoing investments in
                                                       infrastructure, such as charging stations. While a challenging
                                                       macro backdrop has weighed on sales of consumer electronics,
                                                       the rapid adoption of AI technologies has resulted in a growing
                                                       need for technological upgrades, replacements and new
                                                       infrastructure investment, all of which have assisted silver
                                                       demand.

                                                       Silver jewellery and silverware are both projected to rise by
                                                       5% in 2024. For each segment, India has been the key growth
                                                       contributor, with particularly strong sales between late July
                                                       and early September when the import duty cut coincided with
                                                       a pullback in the dollar silver price. Jewellery consumption is
                                                       also set to grow in the US, which also benefits key Asian and
                                                       European exporters.


                                                    •   Physical investment is forecast to fall by 15% to a four-year
                                                       low of 208Moz in 2024. Losses have been concentrating in the
                                                       US where coin and bar sales are on track for a 40% decline to


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