Page 16 - Bullion World Volume 04 issue 12 December 2024

Bullion World | Volume 4 | Issue 12 | December 2024
B ullion W orld | V olume 4 | I ssue 12 | D ec ember 2024
Silver IconS of India

Fuelling Growth with Strategic Investment

Modison’s rapid growth and
diversification required significant
financial investment. To support its
ambitious projects, the company sought
funding from the Gujarat Industrial
Investment Corporation (GIIC).
Between 1994 and 1996, Modison
secured strategic financing that allowed
it to expand its operations, enhance its
infrastructure, and invest in advanced
manufacturing technologies. This
financial backing, combined with
Mr G.L. Modi’s visionary leadership,
ensured that Modison maintained its
competitive edge while adhering to
the highest standards of quality and
innovation.

Sterling Silver Cutlery: A Bold Diversification

In 1999, Modison took another bold step by venturing
into the luxury goods segment with the introduction
of sterling silver cutlery. This move demonstrated
the company’s ability to diversify its portfolio while
maintaining a commitment to quality. Modison’s
sterling silver cutlery quickly gained recognition for
its craftsmanship and design, further solidifying the
company’s reputation as a producer of premium
products across diverse industries.

A Continuous Journey of Expansion

Modison’s journey of innovation and growth has been Among Modison’s many achievements, two stand out
marked by numerous milestones. In 2005-2006, the as groundbreaking milestones. First, the company
company successfully completed the Steel-backed pioneered the production of India’s "999
Button Contact Project, adding another high- good silver bar," featuring 99.99% purity—a
performance product to its portfolio. Between 2009 significant improvement over the 98.6%
and 2011, Modison expanded its production purity standard that had been the norm. This
capabilities for electrical contacts and High innovation was officially recognized by the Reserve
voltage contacts/SF6 contacts, addressing the Bank of India (RBI). Second, Modison became the
increasing demand for reliable components in first Indian company to manufacture High voltage
high-stress electrical environments. electrical contacts in India. These accomplishments
not only highlighted Mr G.L. Modi’s ability to push
technological boundaries but also underscored
Modison’s role as a catalyst for India’s industrial
progress.

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