Page 12 - Bullion World Volume 4 Issue 4 April 2024

Bullion World | Volume 4 | Issue 4 | April 2024

Exclusive Interview with

Mr Krishna Goyal

Mr Krishna Goyal, Chairman & CEO, Dwarka Gems Ltd.

In recent years, the global demand
for silver jewellery and artefacts has
been on the rise, presenting significant
opportunities for Indian exporters.
However, navigating this market comes
with its own set of challenges. A recent
telephonic conversation between
Bullion World and Mr Krishna Goyal
sheds light on these challenges and
outlines strategies for growth in India's
silver export industry.

Challenges Faced by Indian Exporters:
Mr Krishna Goyal, in the conversation, highlighted
several challenges that Indian exporters face in meeting
the rising demand for silver in international markets.
These challenges include:

Seizing Opportunities in India's Silver Export Mr Krishna Goyal
Industry
Indian exporters are facing a lot of challenges amidst
the rapidly growing demand for silver in international Impact of Currency Exchange Rates and
markets. The landscape is filled with complexities Competition:
ranging from price volatility to regulatory hurdles, Currency exchange rate fluctuations can significantly
necessitating strategic manoeuvres and innovative impact the profitability of export operations, requiring
approaches to capitalize on export opportunities. exporters to adopt hedging strategies to mitigate risks.
Moreover, competition from other exporting countries,
Navigating Price Volatility and Quality Standards: such as Thailand and China, intensifies the pressure
The price volatility of silver poses a constant challenge on Indian exporters to differentiate their offerings and
for exporters, affecting pricing strategies and profit provide unique value propositions to customers.
margins. Furthermore, stringent quality standards
and certification requirements add another layer of Trade Barriers and Regulatory Compliance:
complexity to the export process. Indian exporters The Marketing and promotional cost is very high.
must invest in quality assurance measures and ensure Tentative cost of participation in any international trade
compliance with international standards to maintain show, including shipping of samples and travel is in
competitiveness in the global market. range of 15-20 lacs. For MSME bearing this cost is not

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