Page 10 - Bullion World Volume 3 Issue 12 December 2023

Bullion World | Volume 3 | Issue 12 | December 2023

Gradually, silver jewellery is poised to gain widespread Limited, is strategically positioned to meet the evolving
popularity and compete with gold jewellery. The demands of various types of customers. We have design
escalating cost of gold, projected to reach around and procurement team for silver jewellery. As promoters
75,000 rupees per 10 grams by the end of 2025 with a of P N Gadgil and Sons, which has a strong legacy,
12 to 13 percent return on investment (ROI), presents we are committed to establishing and promoting this
a challenge for individuals aspiring to wear genuine separate brand to cater specifically to the growing trend
gold jewellery. As a result, there is a growing inclination of silver jewellery in India.
towards opting for silver jewellery to fulfil fashion needs,
considering its affordability and diverse design options. The silver jewellery market in India offers a diverse range
of designs, catering to different age groups. Bulky,
In Europe, gold predominantly serves as an investment, antique-look jewellery is popular among the middle
while silver jewellery caters to the realms of fashion and age people, while young consumers prefer sleek and
lifestyle. Although this concept is not novel in Europe, it minimalistic designs. The establishment of separate
represents a relatively new and evolving trend in India. brands allows for a dedicated focus on sourcing, quality
Our company, PNGS Gargi, recognizes this shift and has control, and design tailored to the unique tastes of the
strategically developed a brand specifically tailored for fashion jewellery market. Hence, PNGS Gargi Fashion
fashion-conscious individuals, particularly targeting the Jewellery Limited focuses on delivering exclusive
younger demographic—Generation Z and those under designs tailored to the preferences of a specific class of
40. In this demographic, the emphasis lies on fashion consumers.
and design preferences rather than the specific metal
used. Whether customers prefer silver jewellery directly In Europe, gold is primarily seen as an investment, while
or opt for silver jewellery plated in rose gold jewellery for silver jewellery is embraced for its fashion and lifestyle
their fashion requirements. appeal. In India, the trend is catching on, particularly
among the younger generation and those with a keen
Promoters of P N Gadgil & Sons Ajit Gadgil and Renu interest in fashionable designs rather than the precious
Gadgil, established separate brand for silver jewellery metal itself.
under the name of PNGS Gargi Fashion Jewellery Establishing a distinct brand is aimed at aligning with

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