Page 9 - Bullion World Volume 02 Issue 08 August 2022

Bullion World | Volume 2 | Issue 08 | August 2022

Mr Ahmad: As you mentioned,
opening up the 13 refineries
worldwide is the vision of our
chairman, Mr Sami; he wants to
link the producing countries with
the consuming countries. We have
already expanded to Egypt in 2021,
and hopefully, there will be many
more.

What are your plans to diversify your
refining capacities?
Mr Sadi: We want to establish them
all around the globe. We have plans
to have footprints of Sam across the
world, it is not a local brand, and
we don’t want it to be associated
with a particular market. It will be
a household name one day, and
everyone will know about Sam.
We want to create a brand with
responsible sourcing, quality value,
trust, confidence and respect.

You want to establish yourselves as
the benchmark?
Mr Sadi: Absolutely! We are working Mr Sadi Ahmad
very hard, and every member of Sam Global Head of Legal & Compliance, SAM Precious Metals
welcomes everyone to come and see
what we are putting into this brand. RJC Certification and UAE Good put together for many years. If we
This brand is close to our hearts. We Delivery for Gold Accreditation. talk about the RJC COP standards,
do not consider this as work; we are Sam has been recertified for Code that focuses a lot on the health,
living SAM. of Practices (COP), which we first safety and environmental standards,
achieved in May 2019. Further, we and there’s something I will tell you
I’m sure Ahmad will elaborate more are the first refinery in the whole of as the deputy general manager
on how passionate we are about Middle East to become an Chain and as somebody who is directly
it and how much effort we put in. of Custody (COC) Certified Entity. looking into the operations aspect;
All of this is under the leadership Also, we are the first refinery to get the top management is actually on
of Mr Sami, a pioneer in the field the same in Egypt. So, this has been the grounds, so we are spending
of precious metals. He is a man of a year of great success and more to several hours in the factory ensuring
vision who has established many come. that all the standards are maintained,
brands with a wealth of experience, and that’s not for certificates, let’s
and the knowledge of the technical So, you’re challenging yourself be very clear, accreditation is a
know-how that he brings is excellent. constantly to grow more? recognition for us. Still, we do it
Mr Ahmad: This is a year of from our hearts, we believe in being
Mr Ahmad: Actually, this has been achievement, but this success is environmentally responsible, and we
our target from the start. We the culmination of four years of hard believe in maintaining the safety of
were established in 2018, and work. This recognition comes in our staff. Everyone in the refinery is
the refinery is now four years old. certificates and accreditations, but like a family member, and I think that
I’m happy to say during 2022, we the work started in March 2018. This one of the most critical aspects of
have succeeded in getting the is the fruit of the hard work we have Mr Sami’s vision is that everyone is

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