The metal of truth: PGI highlights platinum’s ‘bright opportunity’
Platinum Guild International (PGI) hosted the 2025 Platinum Jewellery Business Review (PJBR) event in London last month, themed “Platinum Jewellery – Ready to Shine in a New Era of Demand”.
The event brought together platinum producers, industry leaders, investors and analysts to explore new opportunities for platinum in the jewellery sector.
CEO Tim Schlick took attendees through a review of the past and current conditions of the platinum jewellery market, addressing the opportunity of significant incremental demand for platinum jewellery on the back of white gold conversion.
Platinum is known as a rare and precious metal that stays naturally white and retains a high purity level (usually at 95% platinum content) when used in jewellery.
“Throughout history, jewellery has always played a central role in expressing meaning, emotions, and self-realisation,” said PGI‘s CEO.
“Our new brand proposition positions platinum as the metal that truly honours those moments. While trends change, truth endures, and platinum is a metal that reflects those true moments better than any other.”
At the PJBR, Schlick also hosted a panel discussion with Wilma Swarts, director of PGM Research at Metals Focus, Hilton Ingram, executive head of marketing at Valterra Platinum, Andrew Morton, managing director at Weston Beamor and Masakazu Tanaka, CEO of Tanaka Precious Metal Retailing Co, Ltd.
The panel discussed how the industry could capture platinum jewellery development opportunities in the context of the widening price gap between platinum and gold, through perspectives from different players in the value chain.
White gold jewellery in 14k and above purity was one area in which the panel believed platinum could particularly capture the substitution opportunity.
Zhenzhen Liu, director of global corporate marketing at PGI, delivered a presentation on platinum jewellery market demand in 2024 and the outlook for 2025.
She demonstrated how PGI is stimulating demand through strategic, consumer-focused initiatives in each of its core markets, and introducing the benefits and value of platinum to consumers and the jewellery industry in key markets.
Source: https://www.professionaljeweller.com/