Avangard Gold reports 300% growth in Q1 2026, amid rising demand from first-time buyers

Fri May 15 2026

Avangard Gold, one of the main players on Romania’s investment gold market, reported turnover of RON 91 million in the first quarter of 2026, marking a 300% increase compared with the same period last year.

The growth comes amid increasing interest from Romanians in assets perceived as safe havens, against a backdrop of economic uncertainty and volatility across financial markets. “Avangard Gold’s internal data shows a clear shift in the customer profile. The dominant segment is represented by professionally active individuals aged between 30 and 55, with medium and above-average incomes. We are seeing a significant increase in the number of entrepreneurs and freelancers, while more and more customers are making their first gold purchase, which indicates a maturing market. We are therefore witnessing a democratisation of investment in gold. We are no longer speaking only about traditional investors, but about people who want to protect their savings in a simple and tangible way,” said Daniel Văduva, Partner at Avangard Gold.

In terms of customer preferences, the most sought-after products in the first quarter were small gold bars between 1g and 10g, mainly due to their affordability. Demand for 20g and 50g bars also increased significantly among recurring customers, while fragmented old buy-back transactions rose, a sign of improving market liquidity. According to the company, this distribution reflects a healthy mix between new customers and investors who are steadily building their holdings.

“One clear trend in 2026 is the shift from occasional purchases to recurring strategies. Customers buy more frequently, in smaller amounts, and there is increasing interest in diversifying savings. Purchase decisions are becoming more informed, influenced by the economic context and financial education. We are seeing a change in mindset: gold is no longer perceived only as a crisis investment, but as part of a long-term financial strategy. Avangard Gold estimates that this accelerated growth pace will continue throughout 2026, as interest in protective assets remains high,” added Daniel Văduva.

Source: https://business-review.eu