My Jewellery selects IG&H as partner for digital supply chain project

Tue Sep 22 2026

My Jewellery, a Western European jewelry and fashion brand, has selected IG&H as its consulting partner for a system implementation in its supply chain department.

Initially launched as an e-commerce business in 2011, My Jewellery has since grown into an international omnichannel retailer with over 65 brand stores across the Netherlands, Belgium, Germany, and France. The company generates revenues of over €100 million on an annual basis.

With the selection of RELEX as its new system for forecasting, replenishment, and store allocation processes, My Jewellery aims to optimize its inventory across stores and its e-commerce sites. To put the scale of its inventory into context: the company has an assortment of more than 24,000 SKUs across jewelry, accessories, and apparel.

Using the RELEX platform, My Jewellery aims to improve stock allocation by channel and store profile, reduce inventory carrying costs, and maintain high product availability despite rapid assortment changes and frequent new product introductions. Commenting on the upgrade project, Cristiane Freitas, Head of Planning & Allocation at My Jewellery, said: “We needed a system that could help us improve inventory visibility, support smarter omnichannel allocation, and give our teams more time to focus on strategic decisions. RELEX stood out because of its AI-driven retail forecasting and replenishment capabilities and flexibility.”

Freitas added that the implementation will also support My Jewellery’s broader digital modernization efforts across merchandising, supply chain, finance, and store operations, as well as contribute to its growth ambitions. Over the next five years, the retailer plans to open more than 125 additional stores across Europe.

The consulting partner: IG&H

The project will be delivered in partnership with IG&H, a Netherlands-based consultancy firm, which will lead the implementation at the programme level and local project management in the four countries involved.

“My Jewellery wanted a clear, structured path to smarter retail planning,” said Jasper Van Rijn, Managing Director at IG&H. “Together with RELEX, we’re helping create a scalable foundation that supports both operational efficiency and long-term growth, while minimizing the IT burden on the My Jewellery team.”

Welcoming the partnership with IG&H, RELEX Senior Vice President Jason Berry said: “Our combined strength alongside IG&H in the Benelux market, deep retail expertise, and strong local delivery capabilities will help My Jewellery optimize inventory across channels and support continued expansion across Europe.

Source: https://www.consultancy.eu